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B2B and B2C advertisers have a lot to choose from in the form of marketing channels to use to pass their messages across to customers. However, the email is arguably the most potent and effective tool advertisers can use to enhance their brands. This cost-effective alternative allows you to reach potential customers in one place […]
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You might have heard about the recent changes to Facebook’s newsfeed and Google’s upcoming algorithm update. I’d like to quickly walk you through what these major changes mean to your businesses and what you should do next. I have created this 4 minute video to summarise the changes and actions for you to take accordingly to […]
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New Year’s resolutions are a tricky beast to tackle. We often (inspired by the champagne and fireworks) make bold statements and impractical goals – of which we end up falling short within weeks. But with a bit of forward thought, I’ve seen firsthand how carefully guided resolutions can make a tangible difference – for you […]
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Picture this: You’re on holiday, wandering around a new city and exploring interesting sights when suddenly you feel a sharp pain in your mouth, and excruciating toothache sets in. What do you do? You reach for your phone, type “dentist near me” into your search engine, and Google hands over a list of your closest […]
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I have a question for you: When was the last time you searched for a local service? Think back to what you typed into your search engine. Depending on what you were looking for, you probably used search terms like “dentists near me” or “24/7 roadside assist Sydney” Am I right? Now, you may already […]
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Throughout my extensive SEO career, I’ve heard two FAQ questions return again and again: Firstly, “Do I really need SEO if I have Google AdWords running already? My ads are already in the top positions for my targeted keywords…” And secondly, “My keywords are already ranking quite highly for most targeted keywords… Is AdWords still […]
