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I have a question for you: When was the last time you searched for a local service? Think back to what you typed into your search engine. Depending on what you were looking for, you probably used search terms like “dentists near me” or “24/7 roadside assist Sydney” Am I right? Now, you may already […]
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Throughout my extensive SEO career, I’ve heard two FAQ questions return again and again: Firstly, “Do I really need SEO if I have Google AdWords running already? My ads are already in the top positions for my targeted keywords…” And secondly, “My keywords are already ranking quite highly for most targeted keywords… Is AdWords still […]
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Contrary to popular belief, SEO is relatively easy on sites with thousands of pages. Why? The more content you have, the better your chances of getting visitors – even if you have no clue what you’re doing. But what about small sites with less than 100 pages? Or a site with 5 simple pages? You […]
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You may have heard the term ‘mobile-first’ thrown about a lot over the past few years. Perhaps you’ve even created campaigns that cater directly to the smartphone-savvy, screen-dominated audiences that overwhelm our airwaves. Either way, I think you’d all agree with me that the importance of mobile in the success of any marketing strategy is […]
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Through my work in SEO, I’ve seen a few common web design mistakes crop up time and again, hampering the search performance of otherwise sales-worthy websites.
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If confusion is the first step to knowledge, then a lot of business owners I’ve talked to about online marketing, must be rocket scientists by now. They are mostly frustrated because they don’t know where to focus (or they’re focusing on the wrong activities). It’s easy to get overwhelmed because there are literally hundreds of […]
