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New Year’s resolutions are a tricky beast to tackle. We often (inspired by the champagne and fireworks) make bold statements and impractical goals – of which we end up falling short within weeks. But with a bit of forward thought, I’ve seen firsthand how carefully guided resolutions can make a tangible difference – for you […]
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Picture this: You’re on holiday, wandering around a new city and exploring interesting sights when suddenly you feel a sharp pain in your mouth, and excruciating toothache sets in. What do you do? You reach for your phone, type “dentist near me” into your search engine, and Google hands over a list of your closest […]
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I have a question for you: When was the last time you searched for a local service? Think back to what you typed into your search engine. Depending on what you were looking for, you probably used search terms like “dentists near me” or “24/7 roadside assist Sydney” Am I right? Now, you may already […]
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Throughout my extensive SEO career, I’ve heard two FAQ questions return again and again: Firstly, “Do I really need SEO if I have Google AdWords running already? My ads are already in the top positions for my targeted keywords…” And secondly, “My keywords are already ranking quite highly for most targeted keywords… Is AdWords still […]
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Contrary to popular belief, SEO is relatively easy on sites with thousands of pages. Why? The more content you have, the better your chances of getting visitors – even if you have no clue what you’re doing. But what about small sites with less than 100 pages? Or a site with 5 simple pages? You […]
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You may have heard the term ‘mobile-first’ thrown about a lot over the past few years. Perhaps you’ve even created campaigns that cater directly to the smartphone-savvy, screen-dominated audiences that overwhelm our airwaves. Either way, I think you’d all agree with me that the importance of mobile in the success of any marketing strategy is […]
