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You may have heard the term ‘mobile-first’ thrown about a lot over the past few years. Perhaps you’ve even created campaigns that cater directly to the smartphone-savvy, screen-dominated audiences that overwhelm our airwaves. Either way, I think you’d all agree with me that the importance of mobile in the success of any marketing strategy is […]
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Through my work in SEO, I’ve seen a few common web design mistakes crop up time and again, hampering the search performance of otherwise sales-worthy websites.
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Did you know you have just 3 seconds to grab your prospective client’s attention and interest before they decide whether you are relevant to them? In just 3 seconds, they will decide if you can help them or not. If they can’t see how you can help them immediately, then, unfortunately in all likelihood they […]
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One of the greatest mistakes you can make is to treat your website like an online catalogue. In my experience, I’ve come across hundreds of businesses who don’t know how to exploit their website to leverage and grow their businesses. In this article, I will show you 8 ways to use your website to grow […]
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You started your online business a while ago and may now be wondering why sales are not as good. This is something I hear quite regularly from my clients. Do you know that users now spend more time on their mobiles than their laptops? According to eMarketer, the amount of smartphone users is expected to […]
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First impressions count and most people judge a book by its cover. We all know this, which is why your homepage is so important. For most companies, your homepage is your front door. If it’s not appealing, people keep walking. According to Google analytics, home pages are also the most visited page of a website and […]
