What is Remarketing?
Remarketing is a clever form of targeted internet advertising utilising Google administered browser cookies to “follow” web users with tagged advertisements related to their browsing history. If a visitor visits your website and browses your products you can use a tracking cookie supplied by Google to redisplay your products through Google’s advertising network when they visit other sites.
How Does Google Remarketing Work?
98% of people visiting any given website at any time leave the site without purchasing anything. The natural tendency of the consumers is that they eventually buy something if they see it over and over again. This is why Google Remarketing becomes one of the most effective ways of increasing sales..
Remarketing is a new form of advertising designed to re-engage your customer. Remarketing takes note of each and every visitor who lands on your website. They remember your customer and follow them to the next websites to show another advertisement from your company; and give them more incentive to return to your website to purchase.
What is The Benefits You Will Get?
With Google Remarketing services a lot of successful conversions can be fulfilled. Some other benefits include:
- Branding: Branding is a critical component of business. The more you expose your brand the more likely that the customers are likely to recognise it and buy from you. The greater the brand the higher the conversions.
- Increased ROI: For the cost involved in remarketing the ROI is quite remarkable. When compared to other advertising services, Google Remarketing can and does deliver quality conversions and leads for cents in the dollar.
- Flexible Approach: Depending upon your budget, you can determine how much brand exposure you would like on other mediums to get increased conversions.
- Choice of Audience: With the option of which audience to choose to display your ads to, you can target a specific group, location or audience that is most likely to result in leads or sales.
What Do We Do?
We will take the following steps in order to setup and manage your remarketing campaign:
1. Defining Target Audience: We need to clearly set the audiences of your campaign. The setup process of your remarketing campaign will be largely affected by which groups of people that you want to target
2. Tags and setup process:
Once we have identified and specified the target audiences, we will create the tags for the lists and the remarketing campaigns. The people who visit your product web pages will be automatically be “tagged” to be targeted with the remarketing ads.
3. Creative / banner creation: Multiple banner ads will be created for your remarketing campaign. We will keep testing different banners throughout the period time, in order to find the most responsive ads. In case you already have your own banner ads we can use them, but it is important to realise that creative for remarketing campaigns need to meet specific sizes and formats as specified by Google.
4. Bidding strategy: A remarketing-specific bidding strategy that is suitable for your business and industry will be activated and monitored. We will factor in all the variables that could affect your campaign, such as the competition of the industry, your budget, etc. We aim to maximise your impact.
5. Ongoing management: We will closely monitor your campaign for its effectiveness, and continuously track and monitor it keep testing continuously for optimising its performance and increase your ROI for optimum performance and increased ROI.
Let our expert Google Remarketing Services, help you achieve the desired conversions. Fill in an inquiry form or contact us today.
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