National SEO

Are you competing on a national scale and seeking an agency that will help you gain leads and sales from around Australia? Would you like to dominate the search results for national keywords like one of our clients Harley Finance (below screenshot)?

Why do you need national SEO?

Location is of less concern for national or international companies. This is because their target audience is not in any particular geographical area. These businesses often obtain much of their business online, which means a national SEO campaign is usually the best approach.

National SEO strategies will extend your reach throughout Australia, to attract your ideal client base and deliver positive ROI.

National SEO is typically more complex and expensive than local SEO. With national SEO, companies compete with others delivering the same service all around the country, whereas those using local SEO only compete with businesses offering similar products in the same local area.

Result Driven SEO works with businesses at both local and national levels. We can help you with a modest SEO campaign for starters or with a more involved campaign that operates nationally. National SEO is a long-term investment that can separate your business from the competitors.

What does national SEO offer?

Our national SEO strategies optimise various parts of your website to make it highly visibility to search engines .
We follow a comprehensive 9 step approach:

Step 1: We seek to understand your business goals

Our first objective is to understand your business. This includes getting a handle on your current marketing strategy, value proposition and your unique selling points. All of this data forms an essential building foundation for your website content, layout and SEO strategy. This top-down approach sets us apart from our competitors. We also care about your business and your bottom-line results. Our ultimate goal is not just to increase traffic, but to increase conversion rates as well.

Step 2: We research your site

Our second objective is to investigate where things are going wrong, or could be improved. How does your website work? How fast do the pages load? What keywords does it use? How does the navigation work? All of these things affect your ranking. We report exactly what’s going on and our recommendations for improvement.

This audit includes:

• SEO issues and recommendations
• A thorough keyword analysis
• Analysis of your competitors’ sites
• Landing page optimisation recommendations
• Missing website usability features
• An Off- page Link Analysis

Step 3: We review your website design & conversion capability

A critical step in our SEO process is to review your website’s design and conversion rates against best practices in accessibility, usability and user experience. We also research your competitors to see what they have done well and to propose ways that you can outperform them.

Step 4: We research high performing keywords

Our comprehensive keyword research investigates short-tail words and phrases that your target market would use to search for the products or services you offer, as well as long-tail keyword research that can be integrated into your content marketing strategy.This stage captures commonly used phrases and unique keywords that your competitors may not be targeting, but which may be high yielding.

Step 5: We analyse your competitors

There is nothing more frustrating than watching your competition sit above you in Google search results. The Result Driven SEO team thoroughly analyses your competitor’s websites to identify why they outrank you. This information forms a critical part of the strategy that positions you above them.

Step 6: We optimise your website

Now that we’ve completed our extensive intelligence gathering stage, we set about improving your website’s optimisation by:

• Optimising meta data, images, internal links, website structure, URL’s and much more.
• Optimising your website’s actual content
• Creating a content strategy to target specific prospects
• Changing the landing page design and content to maximise sales conversion

Step 7: We promote your website

We promote your website content on relevant websites, by building high quality back links that will increase organic traffic to your website, from other sites such as:

• Social networking links
• Contextual Wiki links
• Edu links
• Press releases
• Guest blogging
• Relevant blog comment back links
• Relevant forum profile links from high page rank or domain authority sites
• Web 2.0 profile back links
• Our own blog network

Step 8: We manage your content strategy

Generating more website visitors, won’t necessarily help sales if the information on your webpages is dull, overstuffed with keywords or just plain irrelevant. Our professional Result Driven SEO copywriters are experts at creating the perfect balance between content and keyword inclusion that charm search engines and entice your customers to take action.

We help you to develop your content marketing based on our keyword research. We create content that users search for, which establishes your business as a reliable and useful source of information. This is ultimately what users and search engines love.

Step 9: We fulfil our promise with ongoing analysis and reporting

Now your website is ticking along like a new clock, we analyse its ongoing SEO effectiveness by studying changes in traffic, keyword ranking, user activity, bounce rate, lead conversion and much more to ensure we continue being responsive to changes in patterns and behaviours that will affect its ranking.

Establishing a national presence takes time, but the experts at Result Driven SEO can be trusted to do everything we can to get the job done right. Our outstanding customer service and SEO knowledge will have you feeling confident and in the right hands.

Contact us now to receive our FREE no obligation National SEO consultation service.