Why Do I Need A Digital Marketing Strategy?
Creating a thriving business takes planning, and successful plans require multiple marketing tactics working in unison. For this reason, Result Driven SEO specialise in designing Holistic Digital Marketing Strategies, which thoroughly and holistically address your total online presence. We recognise that business and your marketing needs have changed substantially in the last decade:
- Search and e-mail are now the top two ranking internet activities (Source: Search Engine Journal)
- Local searches attract 50% of mobile visitors to stores within one day (Source: Search Engine Land)
- Up to 80% of business decision makers prefer sourcing their information from articles versus an advertisement. (Source: Exact Target)
- Marketers who blog regularly are 13 times more likely to generate positive ROI from inbound marketing. (Source: HubSpot)
- Relevant email campaigns drive 18 times more revenue than the old fashioned ‘broadcast’ emails. (Source: Jupiter Research)
- Companies that blog usually get 97% more inbound links. (Source: HubSpot)
- 79% of marketing leads never result in a sale. (Source: Marketing Sherpa)
- Nurtured leads buy 47% more purchases than non-nurtured leads. (Source: The Annuitas Group)
- Inbound leads cost 61% less than outbound. For example, an inbound lead might be generated as a result of search engine optimisation. An outbound lead might be generated as a result of a cold call. (Search Engine Journal)
- 88% of B2B marketers say case studies are the most effective content marketing. (Source: Content Marketing Institute)
- 93% of business buyers rely on search to start their buying process. (Source: Marketo)
All of this means that if you aren’t marketing your business by combining elements such as search engine optimisation, sales funnel optimisation, email campaigns, blog posts and social media, you are failing to attract the traffic, leads and customers that your company deserves.
The Result Driven Marketing process is based on an initial audit, that is followed by data collection, and analysis. We then develop a thorough digital marketing plan that is driven by those results and carefully designed to suit each client’s individual needs, circumstances and goals.
There are five strong reasons you need a digital marketing strategy:
- A written strategy provides formal direction and focus
- It ensures that you get everyone’s commitment
- It enables you to plan to be better resourced
- It helps you to set and achieve your goals
- It helps you to optimise your activities going forward, and to stay ahead of the plan
How Result Driven SEO Helps You With Your Digital Marketing Strategy
When we develop your digital marketing strategy, we accommodate your:
- website(s)
- content
- analytics
- search engine optimisation
- traffic conversion strategies
- sales funnel
- paid marketing / advertising
- social media
- marketing automation
- Database marketing
This plan is designed to attract new leads, convert them into engaged visitors, close them as customers and finally retain them as fans. For the record, this never fails to generate tangible success for our clients and this business model now serves as a platform for most of Result Driven SEO’s work. Check out some of our recent case studies to see just how successful it has been.
If you’re ready to make that quantum leap in your business marketing strategy, please contact us.