What is Google Display Network?
Have you ever wondered to advertise on popular websites or promoted your business in images & videos?
Now you can with the Google Display Network which is the collection of more than millions websites, Smartphone apps, videos, blogs and other online destinations that show Adwords ads. This gives you the opportunity to reach more than 80% of all internet users worldwide in over 30 languages and 100 countries or someone with very specific taste and interest.
What Does Google Display Network Offer you?
Showing ads on the Display Network allows you to reach a wide range of customers with broad interests. You can choose which websites or pages to appear on and engage users with appealing ad formats.
- Reach new customers: You can target your ads to cater for a prospect’s attention at different points in the buying cycle. For example, if you run an art supply store, you can catch a mum’s eye when she’s in the research mode and reading reviews on the best brands of washable paints. And get in her mind before she puts her toddler in the car seat and heads out to buy.
- Select where your ads appear: Within the Display Network, you can choose more specifically where and when you want your ads to appear – you can select the types of pages or specific websites for your ads, as well as audiences to display your ads to.
- Text, image, video or rich media formats can appear on the Display Network.
Why use Google Display Network?
- Generate Awareness: The Google Display Network helps you generate awareness by getting your message in the mind of consumers, so they can investigate your business while they make a buying decision. When people research in your business category it is most important it is for your products or services to stand out from the crowd.
- Increase Sales: The Google Display Network helps your sales numbers grow by placing your ads on relevant sites and in front of more prospects, more often, so that when they make the decision to buy, your is at the forefront of their mind.
- Drive Loyalty: The Google Display Network helps you drive loyalty by re-engaging interested prospective clients. You can target your ads to people who have previously visited your website, even if they didn’t purchase anything. Reminding them of your business is likely to bring them back to your website again and keep your business at the front of their mind.
What You Will Get From Our Google Display Network Services:
- Advertising strategy: We deliver online advertising across a variety of platforms so we know what will work in the Google Display Network. We’ll ensure you get the results you need.
- Bespoke Display Ads: Our in-house design team can tailor ads in line with your brand. From ads for mobiles or tablets to sky scraper ads for a website, we’ll ensure your ads attract the right customer and are consistent with your brand.
- Personal, Ongoing Management: We constantly monitor all of the campaigns we manage, testing and refining all the time. We don’t believe in; “If it ain’t broke don’t fix it” – You can always give it a little tweak…
The Result Driven SEO’s Difference:
At The Result Driven SEO, we have experience in years once it comes to managing advertising campaigns on the Google Display Network. Our Digital Performance Media team can customise and advertising campaign that takes into account your budget and business aspirations, ensuring the best results are achieved.
For more information, contact the team today.
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