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You may have heard the term ‘mobile-first’ thrown about a lot over the past few years. Perhaps you’ve even created campaigns that cater directly to the smartphone-savvy, screen-dominated audiences that overwhelm our airwaves. Either way, I think you’d all agree with me that the importance of mobile in the success of any marketing strategy is […]
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After many years auditing my client’s websites, I realised that there are common SEO mistakes that site owners make, unknowingly, that can catastrophically impact their website and business. So I’ve created a list of what I think are the nine most terrible SEO mistakes that you can avoid or manage, if you are equipped with […]
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These awesome findings are pulled out from the research of 1 million Google search results to answer the key question: Which factors correlate with first page search engine rankings? The research was implemented by Eric Van Buskirk, Backlinko and some data partners. I’ve put together a list of key ranking factors from this research and […]
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Mobile is important and becoming more so Mobile marketing spend is predicted to hit $65 billion by 2019 in the US. This figure in itself may possibly be meaningless in Australia, but the graph illustrating it, clearly shows the expected lineal growth of mobile versus desktop, which will impact us. Mobile users are picky. They […]
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After attending the latest Search Marketing Expo in Sydney, I was inspired to share the most important points with my readers. This article is designed to share the most important points from the most popular Search Marketing conference in the world, in order for you to keep you up to date with the most recent […]
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Mobile has been a hot topic for a number of years now; but since the advent of the smartphone and the tablet, mobile has grown in importance. Smartphones are forecasted to sell close to a billion in 2013, with tablets set to outsell PCs and laptops.
