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While eCommerce SEO shares many similarities with existing SEO strategies for lead generating websites, we add some extra steps to give you a secret advantage in the eCommerce SEO competition:
Keyword research for category and product levels
Keyword research plays a critical role in any SEO projects. For eCommerce websites, keyword research is more extensive because we research your main product category, as well as each product under the main category.
The next step is to conduct long-tail keyword research for content development. The reason we do this, is because lots of short-tail keywords are generally competitive and highly sought-after by other companies—usually by your biggest competitors, who have budgets that are 10 times bigger than yours.
Researching long-tail keywords helps you to identify the types of questions people on. For example, instead of chasing highly popular keywords such as “bridal accessories”, you could use search terms such as “budget bridal accessories”, “summer bridal accessories”, “winter bridal accessories”, etc…
Write unique product and category description
This is the hard part! A lot of eCommerce websites don’t have product or category descriptions or they simply copy the same descriptions straight from their manufacturers’ online catalogue or website. Having a text description for your product category or product detail pages helps to increase the relevancy to users’ search queries and is highly favoured by Google. Don’t worry! Our professional content writing team will help you with this.
Setup eCommerce tracking on Google Analytics
Our optimisation work includes setting up eCommerce tracking on Google Analytics to help you monitor what products sell well, what traffic channels deliver the most sales, and where potential customers drop off.
Google Analytics eCommerce reports include:
- Conversion rate
- Average order value
- Number of transactions
- Total revenue
- Average order value
- Whether there were any unique purchases, and how many
- Quantity of all products sold and how many of each product sold
- Revenue by product
- The average price of products
- Day to day performance values
- Day to transaction
- Visits to transaction
Speed has always been important to your clients. Now it’s also important to Google. We ensure that no matter who wants to use your site, it operates as effectively as possible.
Resolve pagination issues:
A common problem on large eCommerce sites is efficiently dealing with pagination. Websites usually have product categories that contain thousands of products that span many pages. We get on top of this to resolve this issue for you.
eCommerce websites often ignore the opportunity to integrate product-focused question and answer content. Our content writing team takes this onboard while writing product and category descriptions.
Contact us now to receive our FREE no obligation Search Engine Optimisation consultation service.
How We Helped Plastic Surgeon Naveen Somia Increase the Number of Patients by 115%
How Helped Gordon Vet Increase The Number of Clients by 146%
How We Helped Dr Rob King to Increase the Number of Patients by 80%
How We Helped Dazmac Recover From Google’s Penalty and Achieve 150% Sales Leads Growth
How We Helped Bill Removalists Sydney Get Out of Google’s Penalty and Increase Lead Number by 146%
How We Increased Harley Finance’s Lead Number By 500%
Don’t Just Take Our Word For It
Nothing says more about the quality of our work than the success of our customers.
Huyen and her team are responsive with our enquiries and we are happy to see the results from the campaign and would highly recommend Result Driven SEO for any search marketing needs.
Polished Pixels - Director
First page ranking for most important keywords in all major cities. Recovery of organic traffic and a considerable jump in conversions up 60% compared to same time last year and 45% compared to our peak period last year.
General Manager, Roadside Response
Great to see ranking improving. Thanks for ongoing help and guidance.
Dr. Scott Lackenby
Partner, Gordon Vet Hospital
Result Driven SEO has been very responsive, and supportive during the three months we have worked together on redesigning my website and optimising my SEO.
Owner, Boutique Retreats
We recovered from the Google Penalty after 3 months and now the website is running so well, we receive phone calls, and email enquiries everyday.
Owner, Bill Removalists Sydney
The SEO side has gone so well that my business isn’t a year old yet but the website has been appearing on top of the first page for some targeted keywords and that I believe is a great result!...oh yeah, I love working with them!
Managing Director, Orthotic Solutions Podiatry