Ecommerce SEO

While eCommerce SEO shares many similarities with existing SEO strategies for lead generating websites, we add some extra steps to give you a secret advantage in the eCommerce SEO competition:

Keyword research for category and product levels

Keyword research plays a critical role in any SEO projects. For eCommerce websites, keyword research is more extensive because we research your main product category, as well as each product under the main category.

The next step is to conduct long-tail keyword research for content development. The reason we do this, is because lots of short-tail keywords are generally competitive and highly sought-after by other companies—usually by your biggest competitors, who have budgets that are 10 times bigger than yours.

Researching long-tail keywords helps you to identify the types of questions people on. For example, instead of chasing highly popular keywords such as “bridal accessories”, you could use search terms such as “budget bridal accessories”, “summer bridal accessories”, “winter bridal accessories”, etc…

Write unique product and category description

This is the hard part! A lot of eCommerce websites don’t have product or category descriptions or they simply copy the same descriptions straight from their manufacturers’ online catalogue or website. Having a text description for your product category or product detail pages helps to increase the relevancy to users’ search queries and is highly favoured by Google. Don’t worry! Our professional content writing team will help you with this.

Setup eCommerce tracking on Google Analytics

Our optimisation work includes setting up eCommerce tracking on Google Analytics to help you monitor what products sell well, what traffic channels deliver the most sales, and where potential customers drop off.

Google Analytics eCommerce reports include:

• Conversion rate
• Average order value
• Number of transactions
• Total revenue
• Average order value
• Whether there were any unique purchases, and how many
• Quantity of all products sold and how many of each product sold
• Revenue by product
• The average price of products
• Day to day performance values
• Day to transaction
• Visits to transaction

Page speed

Speed has always been important to your clients. Now it’s also important to Google. We ensure that no matter who wants to use your site, it operates as effectively as possible.

Resolve pagination issues:

A common problem on large eCommerce sites is efficiently dealing with pagination. Websites usually have product categories that contain thousands of products that span many pages. We get on top of this to resolve this issue for you.

Q&A Content

eCommerce websites often ignore the opportunity to integrate product-focused question and answer content. Our content writing team takes this onboard while writing product and category descriptions.

Contact us now to receive our FREE no obligation Search Engine Optimisation consultation service.