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You may have heard the term ‘mobile-first’ thrown about a lot over the past few years. Perhaps you’ve even created campaigns that cater directly to the smartphone-savvy, screen-dominated audiences that overwhelm our airwaves. Either way, I think you’d all agree with me that the importance of mobile in the success of any marketing strategy is […]
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You started your online business a while ago and may now be wondering why sales are not as good. This is something I hear quite regularly from my clients. Do you know that users now spend more time on their mobiles than their laptops? According to eMarketer, the amount of smartphone users is expected to […]
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Mobile is important and becoming more so Mobile marketing spend is predicted to hit $65 billion by 2019 in the US. This figure in itself may possibly be meaningless in Australia, but the graph illustrating it, clearly shows the expected lineal growth of mobile versus desktop, which will impact us. Mobile users are picky. They […]
