I’ve been questioning myself… 

If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more? 

If time is the currency of achievement, then why are some able to cash in their allotment for more chips than others? 

The answer is they go small. 

“Going small” is ignoring all the things that you could do and doing what you should do.  

It’s recognising that not all things matter equally and finding the things that matter most. It’s realising that extraordinary results are directly determined by how narrow you can make your focus.  

Going small is a simple approach to extraordinary results, and it works. It works all the time, anywhere and on anything. Why? Because it has only one purpose – to ultimately get you to the point. When you go as small as possible, you’ll be staring at one thing. And that’s the point.  

Just think about the extraordinarily successful companies, they always have one product or service they’re most known for or that makes them the most money even though they are offering many other products or services.  

For McDonald, that’s their bugger, for Google, their one thing is their search engine, for Apple, that’s the Iphone, and what’s about Starbuck? I think you know the answer. You can relate this to your business, what is the one service or product that you want to be known for and make you the most revenue? The most successfully businesses know this and are always asking “What’s our one thing?” 

I was reading this life-improvement masterpiece written by Garry Kelly who is an American entrepreneur and best-selling author. He is the founder of Keller Williams, which is the largest real estate company in the world. 

Huyen Truong Queen of Cosmetic Marketing With One Thing Book 2

Gary didn’t get this concept until much later when he hit a wall that when he began to connect his results with his approach. In less than a decade, he built a successful company with national and international ambitions, but all of a sudden, things weren’t working out. He was in turmoil and he felt as if everything was crumbling around him. 

He decided to seek help and reached out to a coach. 

His discussion started with a simple question to his coach: “Do you know what I need to do to turn things around?” I hadn’t a clue. 

The coach said there was only one thing Gary needed to do. He had identified 14 positions that needed new faces, and he believed that with the right individuals in those key spots, the company, Gary’s job, and his life would see a radical change for the better. Gary was shocked and let his coach know he thought it would take a lot more than that. 

He said, “No. Jesus needed 12, but you’ll need 14.” 

It was a transformational moment. Gary had never considered how so few could change so much. What became obvious is that, as focused as he thought he was, he wasn’t focused enough. Finding 14 people was clearly the most important thing he could do. So, based on this meeting, he made a huge decision. He fired himself. 

He stepped down as CEO and made finding those 14 people his singular focus. 

This time the earth really moved. Within three years, they began a period of sustained growth that averaged 40 percent year-over-year for almost a decade. They grew from a regional player to an international contender.  

And the most awesome thing happened. Results went through the roof.  Extraordinary success showed up, then they never looked back. 

As success began, something else happened along the way. The language of the ONE Thing emerged. 

The ONE Thing forces you to think big, work things through to create a list, prioritize that list so that a geometric progression can happen, and then hammer away on the first thing – the ONE Thing that starts your domino run. 

So be prepared to live a new life! And remember that the secret to extraordinary results is to ask a very big and specific question that leads you to one very small and tightly focused answer. 

If you try to do everything, you could wind up with nothing. If you try to do just ONE Thing, the right ONE Thing, you could wind up with everything you ever wanted. 

The ONE Thing is real. If you put it to work, it will work. 

So don’t delay. Ask yourself the question, “What’s the ONE Thing I can do right now to start using The ONE Thing in my life such that by doing it everything else will be easier or unnecessary?” 

And make doing the answer your first ONE Thing! 

Now, if your one thing is to double your new client enquiries in the next 12 months, I would suggest that you talk to us so we can work out the plan for you to achieve the results. 

Thank you for reading and I hope to speaking with you soon. 


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