VSP Australia wanted a holistic digital marketing strategy to laser target their audience through the most effective online channels.
Part of the digital marketing campaign was to launch an Australia website version to serve their promotional campaigns to a large number of current and targeted members from some health funds.
The website has to follow strict branding and function guidelines from US head office.
We teamed up with VSP Australia on the website development & on-page SEO to increase brand awareness and to attract a more targeted audience to their campaigns.
What we achieved
- A comprehensive digital marketing strategy that maps out the roll-out plan for this campaign
- A detailed budget plan and campaign success measurement methods
- A professional looking website that featured VSP’s promotional campaign in accordance with strict guidelines from the head office