Having little confidence with their existing digital agency, TTSS actively sought a new digital marketing agency to help them increase traffic and conversion of their online store. They were looking for better results from both paid and organic traffic for the coming sale season. Result Driven SEO was chosen based on previous results that we have delivered to another toy website.
We took over the Google Pay Per Click campaign and we decided to revamp the campaign completely by undertaking comprehensive keyword research and ad grouping. Our bidding strategy was to re-optimise the Google Shopping campaign with a view to increasing visibility and click through rates.
The website had been heavily penalised by Google due to poor link building done by the previous SEO agency. It was necessary implement a link audit, removal and disavow process.
We also implemented a proper SEO structure on the website to make sure that the website was findable when users typed in relevant search keywords.
What we achieved
After 4 months revamping the website and with our SEO works, we delivered:
- A revenue increase of 56%
- 18% more organic traffic
- A organic traffic increase of 18 %