What we achieved after 1 year
- There were obvious improvements 2-3 months after the new website was launched. Harley Finance gained top 2 ranking for desired keywords such as “courier finance”, “owner driver finance”, “truck finance broker” and “machinery finance broker”.
- After one year, the web traffic to Harley Finance’s website increased ten fold, and its conversion rate increased by 500%.
- Comprehensive keyword research for all services in different categories (truck finance brokers, truck finance no deposit, truck finance bad credit…)
- Research what strong competitors do and how they do well
- Implement on-site optimisation best practices
- Drive community engagement through blogging
- Build high quality links
- Leverage paid advertising
- Target where prospects hang out through Google display & Remarketing
- Increase website conversion rate
- Promote on selected social media platforms as a thought leader
- Build additional micro websites to capture more search market share
- Create lead magnet and lead nurturing sales funnel