Result Driven SEO was introduced to BIBO Australia through an existing customer. BIBO Australia was looking for a digital marketing agency to help launch their business and products to the Australian market.
BIBO enjoys a strong brand awareness in South Africa and the UK, BIBO and wanted to repeat that success in a new market. We needed to propose a strategy that could help BIBO Australia hack into a crowded local market with many cheaper alternatives.
We took over their Google Pay Per Click campaign and revamped the campaign completely through doing comprehensive keyword research, ad grouping, ad copy rewriting, conversion tracking setup, bidding strategy, landing page design and copy writing to increase the visibility and click through rate of the campaign.
What we achieved
- Higher than average Click-Through-Rate for the campaign
- Lower cost per clicks
- User friendly landing pages