You have set up a business to earn money. Don’t you also wish your business would grow? Of course you do. Everyone wants that. The best way to expand one’s business is via the Internet. However, just creating a website is not enough.
When you set up a business in Melbourne, not everyone in Melbourne knows about your business without your special efforts. A website is the same. Not everyone automatically knows where it is; it needs to be search engine optimised. Result Driven SEO specialises in providing the best SEO services in Melbourne.
SEO is not something which can be done in a day. It is a process that contains several steps.
Discussion with clients
First of all, we like to understand your exact needs. This requires an in-depth discussion about your business – the Unique Selling Points (USPs) of your product or services, your value proposition and your marketing strategy.
We emphasise these points in your website, in its content and layout, and also in its SEO strategy.
SEO Audit
Uncovering the issues of your current website and strategies is very important for us in order to take further steps. There may be something wrong with your website that prevents it from being search engine friendly or you may be doing exactly the right things, but there may be scope for improvement.
Maybe your website takes a long time to load? Or navigation may be wrong? These small things may not be noticed by you but they may significantly impact your website’s ranking. We uncover these types of glitches and include them in a report, together with our recommendations for improvement.
Reviewing Website Design and Conversion Rate
The conversion rate of your visitors depends largely on your website design, functionality and accessibility. Therefore reviewing your website’s design and conversion rate is a very important step in our job.
Full Research of Keywords
We specialise in providing full-functioned keyword research. Most SEO services commonly only offer short-tailed keyword research. But we find long-tail keywords as well. This is a special feature that no one else in the market offers.
Both of these types of searches are very useful in attracting your target audience. Your audience uses these keywords to search for products or services that you have on your website. Thus, including them in your website helps to increase its traffic.
Competitor Analysis
We understand how you feel when you see your competitors at the top of the search engine results and yourself at the bottom or not even on the first page. We at Result Driven SEO analyse your competitors’ websites and make it clear to you why they are positioned ahead of you. This information is crucial for planning strategies designed to outperform them.
On-page Optimisation
Audit reports bring all of your website’s problems to the notice of our SEO experts’. This enables our experts to start improving your website’s comprehensive on-page optimisation by:
- Optimising on-site elements like internal links, meta data, URLs, website structure, images and many others
- Optimising content for users as well as search engines
- Creating a robust content strategy for target-oriented prospects
- Changing the content and design of your landing page
Off-page Optimisation
Next step is to promote your content on various other websites, like:
- Blogs
- Forums
- Social networking websites
- Contextual Wiki links
- Blog comments
And others
Marketing for Content
If your website content is dull, uninteresting and full of keywords, your website will not perform in search engines. To make your content effective, our expert copywriters create perfect content with a good balance of content and keywords. This attracts the attention of search engines and your customers.
Reporting and Analysing
The real work starts after your website has been built. At this point we analyse whether our SEO campaign was successful or not by checking factors like increased or decreased traffic, user activity, conversions and bouncing, keyword ranking and several others. This ensures we are responsive to variations in patterns, which can effect your website’s ranking.