Your website plays a big role in your business. However, a mere online presence does not necessarily attract a large audience. For your website to reach your desired targeted audience, it needs to be optimised.
Result Driven SEO, SEO services Brisbane is here to help with that. Here’s how;
Knowing About Your Business
Knowing about your business is important to us. Therefore, our first objective is to sit down with you and discuss your business — your marketing strategies, products or services and their USPs (unique selling points) and value proposition.
For us, it’s important to know this, so we can highlight these things in your website content, design and SEO plan. This makes us unique in the SEO industry because no other SEO agency cares about your bottom-line results like us. We not only aim to increase traffic to your website, but we strive to improve the conversion rates for your products or services too.
SEO Audit
We then make your website search engine friendly. To achieve this we have to find out what is wrong or needs improvement. It can be anything, from the way the website works to how quickly the pages load, or from the way it navigates to what keywords it uses. Whatever these issues are, they can have a powerful impact on your search engine rankings. Our SEO audit investigates:
- Issues your site is facing and our recommendations to correct them
- A complete keyword and competitor analysis
- Whether we need to optimise landing pages and achieve greater conversion rates
- Whether we need to enhance the usability and conversion ability of your site
- An off-page link analysis
Reviewing Website Structure and Conversion Rate
The conversion rate of your website also depends on its structure, i.e. its design. So, we review that as well. We do this by checking your site’s accessibility, user experience and usability.
Thorough Keyword Research
This makes us unique. We thoroughly research keywords — not only short-tailed keywords, but long-tailed keywords too. Keywords are used by your target audience to search for the products/services you provide. Therefore to drive traffic to your website, it’s important for them to be inserted into your content.
Analysis of Competitor Activity
It’s also important for you to know what your competitors do to stay on top of the search results. We do this for you and provide you valuable information so that you can improve your efforts and achieve higher rankings.
On-page Optimisation
Once we understand all the problems your site is facing, our SEO experts at Result Driven SEO start your website’s comprehensive on-page optimisation by bringing the following changes into effect:
- Optimisation of website content for search engines and your visitors
- Optimising onsite factors such as images, meta data, website structure, internal links, URLs and many more
- Changing the design of landing page and content to optimise sales conversion
- Deciding content strategy to target particular prospects
Off-page Optimisation
Our SEO experts also project your website content onto other websites, to build safe and high quality back links which will drive organic traffic to your website. These sites include:
- Social networks
- Press releases
- Guest blogs
- Forums
- RSS feed sites
- And many others!
Promotion of Content
If your content is not effective and full of irrelevant keywords, it won’t matter how much traffic it achieves. That traffic won’t be converted into sales. Therefore it’s necessary to improve your content.
We have expert copywriters who specialise in creating perfect content with a balanced inclusion of keywords, thereby attracting search engines’ attention towards your website.
Reporting and Analysing
Your website has just been built but the work is not over. Now we check whether our SEO campaign is effective. We do this by studying things like changes in traffic, user activities, conversions and many others. This enables us to be responsive to any alterations in patterns that can influence your search engine rankings.