SEO Process

Step 1: SEO Consulting

One of the first things we do is to sit down with the client and try to understand their business, current marketing strategy, value proposition and their product/service’s unique selling points. It is important for us to define these so we can highlight them within the client’s website content, layout and SEO strategy. This top-down approach sets us apart from other agencies because we care about your business and your bottom-line results; our ultimate goal is not just to increase the visibility of your website through increased traffic, but increase conversion rates.

Step 2: SEO Audit

To make your site search engine friendly, we first need to find out where things are going wrong, or could be improved. The way your website works – how fast the pages load, keywords, navigation, and more – can have a telling effect on your ranking. We provide you with a report that tells you exactly what’s going on and recommendations for improvement.

Before we begin optimising your website for search engines, our SEO specialists will send you a SEO audit of your existing website. This audit includes:

• Current On-page SEO issues and recommendations
• A thorough keyword analysis
• A competitor analysis
• Recommendations for landing page optimisation for high conversion
• Features needed to improve your website usability and conversion capability
• An Off-Page Link Analysis

Step 3: Website Design & Conversion Review

One of the critical steps in our SEO process is to review a clients’ website design and conversion rates against best practices in accessibility, usability and user experience. We also research your competitors to see what they have done well and propose solutions for you to outperform them.

Step 4: Comprehensive Keyword Research

Another thing that sets us apart is our comprehensive keyword research. We not only look at short-tail words and phrases that your target market would use to search for the products or services you offer, we also conduct long-tail keyword research that can be integrated into your content marketing to help grow your website’s traffic.

Step 5: Competitor Analysis

It’s frustrating and depressing watching the competition sit at the top of Google results while your own website languishes at the bottom, or pages back. The Result Driven SEO team will do detailed analysis of your competitors’ websites and show why they outrank you. That information plays a crucial role in the methods we use to position you above them.

Step 6: On-page Optimisation

After understanding all the issues raised from the audit report, your SEO specialists at Results Driven SEO will begin the process of improving your website’s optimisation by implementing changes to your website, including:

• Optimising on-site factors, including meta data, images, internal links, website structure, URL’s and much more.
• Optimising the website’s content for your users and search engines
• Creating a content strategy to target specific prospects
• Changing the landing page design and content to maximise sales conversion

Step 7: Off-page Optimisation: Website Promotion

Next, your SEO specialists at Results Driven SEO will promote your website content on specific websites, building high quality and safe backlinks to increase the natural organic traffic to your website, including:

• Social networking sites
• Social bookmarking sites
• Contextual Wiki links
• Press releases
• Guest blogging
• Relevant blog comment backlinks
• Relevant forum profile links from high page rank or domain authority sites
• Web 2.0 profile backlinks
• RSS Feed Sites

Step 8: Content Marketing

Increasing your website’s search ranking and attracting lots of clicks won’t necessarily help sales if the copy on your webpages is dull, overstuffed with keywords or doesn’t respond to your visitor’s needs. Our professional Result Driven SEO copywriters are experts at creating the perfect balance between content and keyword inclusion that will charm search engines and entice your customers into taking action.

If you sign up to our premium packages we can help you develop your content marketing based on our keyword research. We create content that users search for and help establish your business as a reliable and useful source of information for users; which is ultimately what users and search engines love.

Step 9: Reporting and Analysis

Building your website is only the beginning. Afterwards we analyse the effectiveness of the SEO campaign by studying the changes in traffic, keyword ranking, user activity, bounce rate, lead conversion and much more; ensuring we are responsive to any patterns and behaviours that will affect your website’s ranking.

Learn more about our search engine optimisation services by using the following links:

• SEO Audit
• SEO Consulting

Contact us now to receive our FREE no obligation Search Engine Optimisation consultation service.